# FTx Identity

> FTx Identity is an AI-powered digital identity and age verification platform built for retail, ecommerce, and point-of-sale (POS) environments. It enables businesses to instantly verify customer IDs in-store or online — detecting fake, expired, or underage IDs in seconds — while maintaining full compliance with KYC, AML, and age-restriction regulations. The platform combines AI facial recognition, OCR data extraction, biometric authentication (3D liveness detection), and a cloud-based encrypted vault, and integrates via SDK/API with Shopify, WordPress, Adobe Commerce, React, and custom POS systems.

- Name: FTx Identity
- Website: [ftxidentity.com](https://ftxidentity.com/)
- Contact: +1 845-719-3550 | info@ftxidentity.com

## What We Do

FTx Identity is a product of the FTx family of retail technology solutions. The platform serves merchants in tobacco, liquor, CBD, convenience retail, ecommerce, online gaming, healthcare, banking, and insurance. It also provides a branded customer-facing mobile app and web portal allowing users to create a reusable digital ID — verified once and reusable at all participating retailers via QR code or facial recognition.

Pricing starts at $25/month per site or location, with $0.50 per approved verification and $0 for failed verifications. A savings model allows merchants to store verified returning customers and avoid repeat per-transaction fees. EAIV (Electronic Age & Identity Verification) integration with the Loyal-n-Save loyalty program is available as an add-on.

The platform claims up to 75% savings on user onboarding costs per verification compared to competitors, and verifications complete in as little as a few seconds. RSA signing and AES encryption protect all stored customer data.

## How It Works

- [Home – AI-Powered Identity & Age Verification](https://ftxidentity.com/): Main product overview, use cases, client list, and key benefits for merchants and customers.
- [How Verifications Work](https://ftxidentity.com/how-it-works/): Step-by-step walkthrough of the digital verification process (sign up → upload ID → AI match → verify).
- [All Verification Solutions](https://ftxidentity.com/features/): Full feature overview with descriptions of each verification capability.
- [Pricing & Plans](https://ftxidentity.com/pricing/): Per-transaction and per-location pricing, add-ons, competitor cost comparison table, and savings calculator.
- [Contact & Free Demo](https://ftxidentity.com/contact-us/): Request a live demo or speak to a solutions expert.

## Verification Features

- [Age & Identity Verification](https://ftxidentity.com/feature/age-identity-verification/): Core feature — verifies customer age and identity using government-issued ID, with multi-stage AI validation. Covers KYC/AML compliance. Supports in-store and online.
- [AI-Based Verification](https://ftxidentity.com/feature/ai-based-verification/): Machine learning system that detects forged identity documents and biometric spoofing. Integrates across multiple channels.
- [Biometric Authentication](https://ftxidentity.com/feature/biometric-authentication/): 3D liveness detection and selfie-based facial recognition. Anti-spoofing protection. Confirms physical presence of the person being verified.
- [Identity Scan Solutions](https://ftxidentity.com/feature/identity-scan-solutions/): AI + computer vision scans ID documents from countries worldwide. Captures and validates data automatically.
- [Data Extraction (OCR)](https://ftxidentity.com/feature/data-extraction/): Optical Character Recognition extracts structured data from ID documents, automating KYC data entry and reducing onboarding friction.
- [Proof of Verification](https://ftxidentity.com/feature/proof-of-verification/): Back-office reporting dashboard showing verification attempts per store, per location, with audit trail and analytics drill-downs.
- [Scan Data (EAIV)](https://ftxidentity.com/scan-data/): Electronic Age & Identity Verification integration with Loyal-n-Save loyalty program. Enables customer shopping pattern tracking and targeted promotions.


## Industries & Use Cases

- [Retail & Ecommerce](https://ftxidentity.com/industry/retail-and-ecommerce/): Online checkout age verification, fraud prevention, chargeback reduction, identity proofing for digital storefronts.
- [In-Store Age Verification](https://ftxidentity.com/industry/in-store-age-verification/): POS-integrated hands-free age check for brick-and-mortar retailers selling age-restricted products.
- [Tobacco & Cigar Stores](https://ftxidentity.com/industry/tobacco-cigars/): Compliance with tobacco sale regulations; underage sale prevention.
- [Convenience Stores](https://ftxidentity.com/industry/convenience-stores/): Fast checkout verification with minimal line disruption.
- [Liquor Stores](https://ftxidentity.com/industry/liquor/): Age verification for alcohol sales; liquor license compliance.
- [CBD Shops](https://ftxidentity.com/industry/cbd/): Age-gating for CBD and hemp-derived product sales.
- [Online Gaming & Lottery](https://ftxidentity.com/industry/gaming-lottery/): Underage gambling prevention; identity verification for regulated gaming platforms.
- [Healthcare](https://ftxidentity.com/industry/healthcare/): Patient identity confirmation; HIPAA-compliant ID verification.
- [Banking](https://ftxidentity.com/industry/banking/): KYC and AML-compliant customer onboarding; new account fraud prevention.
- [Insurance](https://ftxidentity.com/industry/insurance/): Customer identity proofing; fraud prevention during policy onboarding.

## Resources & Knowledge Base

- [Blog](https://ftxidentity.com/blog/): Insights on identity verification, age verification, fraud, and compliance. Recent articles include website age verification 101, KBA alternatives, and customer identity verification guides.
- [White Papers](https://ftxidentity.com/white-papers/): In-depth research documents on identity verification topics for merchants and compliance officers.
- [Scam & Fraud Watch](https://ftxidentity.com/scam-fraud-watch/): Regularly updated alerts and analysis of current identity fraud tactics.
- [About Us](https://ftxidentity.com/about-us/): Company background, mission, and team information.
- [Sitemap](https://ftxidentity.com/sitemap/): Full index of all pages on the FTx Identity website.

## Recent Blog Articles

- [Website Age Verification 101: Safeguarding Your Site and Users](https://ftxidentity.com/blog/website-age-verification/): Comprehensive guide for ecommerce operators on implementing website age checks.
- [Why Age Verification Is Becoming Standard in AAA Video Games](https://ftxidentity.com/blog/age-verification-in-aaa-video-games/): Analysis of the gaming industry's shift toward identity-based age gating.
- [5 Alternatives to Knowledge-Based Authentication](https://ftxidentity.com/blog/knowledge-based-authentication-alternatives/): Covers biometrics, OTP, document scanning, and other KBA replacement methods.
- [Customer Identity Verification: Process, Methods, and Benefits](https://ftxidentity.com/blog/customer-identity-verification/): End-to-end explanation of IDV workflows for business operators.
- [How Do Websites Verify Age? The Ultimate Guide to Online Age Verification](https://ftxidentity.com/blog/online-age-verification-how-to/): Explains technical and legal mechanisms for online age gating.
- [Identity Document Verification – What You Need to Know](https://ftxidentity.com/blog/identity-document-verification/): Overview of document types, validation methods, and compliance requirements.